Shaping brands

that delight

Hello, this is Plumline. I’m a freelance brand identity designer based in Transylvania shaping customer-centric organizations into brands so they stand out in the market and build a stronger presence through strategic and inspirational design.

Strategically designed to last.

I use strategic design to define what makes brands unique and empower them to stand out through a clearly communicated value. I don’t stick to aesthetics only. I shape brands that are aligned with the business objectives of your organization and then infuse emotion and aesthetics to make you memorable.

Creative minimalism.

I perceive the brand identity as a path, the essence of the organization’s value, that guides my clients to be upstanding in front of their customers and I help them shape their vision in a fruitful way. I use tweaked minimalism in the visual design, highlighting the clear and essential brand purpose in an aesthetically unique way.

Latest projects

Brand Identity design

Rara Group
A family of companies

Meliora
Health food store

Caise Verzi
Coming Soon

All projects

Find your
brand line.

In a time when “information is rich and time is poor”, brand identity translates your complex business ideas into clarity and value distinction in a blink of an eye.

My purpose is to empower organizations through design to create delightful experiences that inspire and move forward the communities they are part of.

Services